/* Layout: a calm cream page, one purple band for the hero, a 2x2 case-study grid; case pages read like a short design brief. */
:root{
  --purple:#33065A; --purple-2:#4F0A85; --orange:#E68117; --orange-ink:#9A4A00;
  --cream:#FAF6EE; --paper:#FFFDF8; --ink:#241531; --muted:#6f6675;
  --line:#E7DCCB; --tint:#F1EAF6; --chip:#F7E9D7;
  --display:"Fraunces", Georgia, "Times New Roman", serif;
  --body:"Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --wrap:1120px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--ink);font:17px/1.6 var(--body);-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:var(--purple-2)}
a:focus-visible,button:focus-visible{outline:3px solid var(--orange);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-999px;top:8px;background:var(--purple);color:#fff;padding:8px 14px;border-radius:6px;z-index:20}
.skip:focus{left:12px}
.wrap{max-width:var(--wrap);margin:0 auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
h1,h2,h3{font-family:var(--display);color:var(--purple);line-height:1.12;text-wrap:balance;margin:0}
p{margin:0 0 1em}
.eyebrow{font-size:12.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--orange-ink)}

/* nav */
.nav{position:sticky;top:0;z-index:10;background:rgba(250,246,238,.94);backdrop-filter:saturate(1.2) blur(8px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;gap:18px;min-height:64px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink);margin-right:auto}
.brand img{width:30px;height:34px;border-radius:6px}
.brand b{font-family:var(--display);font-size:19px;color:var(--purple)}
.brand span{font-size:12.5px;color:var(--muted);display:block;line-height:1.1}
.nav ul{display:flex;gap:20px;list-style:none;margin:0;padding:0;font-size:15px;font-weight:500}
.nav ul a{color:var(--ink);text-decoration:none}
.nav ul a:hover{color:var(--purple-2);text-decoration:underline;text-underline-offset:4px}
@media (max-width:720px){.nav ul li.hide-sm{display:none}.brand span{display:none}}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;font:600 15px/1 var(--body);padding:13px 18px;border-radius:999px;text-decoration:none;border:2px solid var(--purple);background:var(--purple);color:var(--cream)}
.btn:hover{background:var(--purple-2);border-color:var(--purple-2)}
.btn.ghost{background:transparent;color:var(--purple)}
.btn.ghost:hover{background:var(--tint)}
.btn.light{background:var(--cream);color:var(--purple);border-color:var(--cream)}
.btn.light-ghost{background:transparent;color:var(--cream);border-color:rgba(250,246,238,.6)}
.btns{display:flex;flex-wrap:wrap;gap:12px}

/* hero */
.hero{background:var(--purple);color:var(--cream);position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;right:-180px;top:-120px;width:560px;height:560px;border-radius:50%;border:2px solid rgba(230,129,23,.45);box-shadow:0 0 0 70px rgba(230,129,23,.07),0 0 0 140px rgba(250,246,238,.04);pointer-events:none}
.hero .wrap{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);gap:48px;align-items:center;padding-block:72px 64px;position:relative;z-index:1}
.hero .eyebrow{color:#F5B067}
.hero h1{color:var(--cream);font-size:clamp(44px,6.4vw,76px);font-weight:700;margin:14px 0 10px;letter-spacing:-.01em}
.hero .sub{font-size:16px;letter-spacing:.02em;color:#E6DAF0;margin:0 0 22px}
.hero .pitch{font-family:var(--display);font-size:clamp(21px,2.4vw,26px);line-height:1.35;color:var(--cream);max-width:30ch;margin-bottom:28px}
.hero .bird{justify-self:end;width:min(300px,100%);aspect-ratio:218/260;border-radius:22px;overflow:hidden;border:6px solid var(--cream);box-shadow:0 24px 48px rgba(0,0,0,.35);transform:rotate(2deg)}
.hero .bird img{width:100%;height:100%;object-fit:cover}
@media (max-width:820px){.hero .wrap{grid-template-columns:1fr;padding-block:48px}.hero .bird{display:none}}

/* proof strip */
.proof{border-bottom:1px solid var(--line);background:var(--paper)}
.proof ul{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));list-style:none;margin:0;padding:22px 0;gap:20px}
.proof li{min-width:0}
.proof b{display:block;font-family:var(--display);font-size:22px;color:var(--purple);line-height:1.2}
.proof span{font-size:14px;color:var(--muted)}
@media (max-width:820px){.proof ul{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* sections */
section.blk{padding-block:72px}
.head{display:flex;flex-wrap:wrap;align-items:end;justify-content:space-between;gap:12px 24px;margin-bottom:32px}
.head h2{font-size:clamp(30px,3.6vw,42px);margin-top:8px}
.head p{max-width:46ch;color:var(--muted);margin:0}

/* work grid */
.grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px}
@media (max-width:820px){.grid{grid-template-columns:1fr}}
.card{background:var(--paper);border:1px solid var(--line);border-radius:18px;overflow:hidden;display:flex;flex-direction:column}
.cover{aspect-ratio:3/2;position:relative;overflow:hidden;background:var(--purple);color:var(--cream);display:flex;flex-direction:column;justify-content:flex-end;padding:24px}
.cover img.full{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.cover .k{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#F5B067;position:relative}
.cover .t{font-family:var(--display);font-size:clamp(28px,3.2vw,38px);line-height:1.05;position:relative;margin-top:6px}
.cover.lit{background:#FBEFDD;color:var(--purple)}
.cover.lit .k{color:var(--orange-ink)}
.cover.law{background:#1E0A33}
.cover.retro{background:var(--orange);color:var(--purple)}
.cover.retro .k{color:#3A0B5E}
.cover .art{position:absolute;inset:0;pointer-events:none}
.card .body{padding:24px 24px 26px;display:flex;flex-direction:column;gap:12px;flex:1}
.card .aud{font-size:13px;font-weight:600;color:var(--orange-ink);letter-spacing:.04em;text-transform:uppercase}
.card h3{font-size:26px}
.card p{color:#3b2d48;margin:0}
.chips{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:2px 0 0;padding:0}
.chips li{font-size:13px;background:var(--chip);color:#5A2E00;padding:5px 10px;border-radius:999px}
.card .links{display:flex;flex-wrap:wrap;gap:10px 18px;margin-top:auto;padding-top:8px;font-weight:600;font-size:15px}
.card .links a{text-decoration:none}
.card .links a:hover{text-decoration:underline;text-underline-offset:4px}

/* approach */
.steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px;counter-reset:s;list-style:none;margin:0;padding:0}
@media (max-width:900px){.steps{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}
.steps li{background:var(--paper);border-top:4px solid var(--orange);border-radius:4px 4px 14px 14px;padding:20px 20px 22px;min-width:0}
.steps li::before{counter-increment:s;content:counter(s);font-family:var(--display);font-size:30px;color:var(--orange-ink);display:block;line-height:1}
.steps h3{font-size:21px;margin:10px 0 8px}
.steps p{font-size:15.5px;color:#3b2d48;margin:0}

/* about */
.about{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:48px}
@media (max-width:820px){.about{grid-template-columns:1fr}}
.about h2{font-size:clamp(28px,3.2vw,38px);margin:8px 0 18px}
.facts{background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:22px 24px}
.facts h3{font-size:18px;margin:0 0 8px}
.facts ul{margin:0 0 18px;padding-left:18px;font-size:15.5px}
.facts ul:last-child{margin-bottom:0}
.facts li{margin-bottom:4px}

/* contact */
.contact{background:var(--purple);color:var(--cream)}
.contact .wrap{padding-block:56px;display:flex;flex-wrap:wrap;gap:24px 40px;align-items:center;justify-content:space-between}
.contact h2{color:var(--cream);font-size:clamp(28px,3.4vw,40px);max-width:20ch}
.contact .mail{font-family:var(--display);font-size:22px;user-select:all;color:var(--cream)}
.contact small{display:block;color:#D9CBE6;font-size:14px;margin-top:6px}
footer.foot{padding-block:28px;font-size:14px;color:var(--muted)}
footer.foot .wrap{display:flex;flex-wrap:wrap;gap:12px 24px;justify-content:space-between;align-items:center}
footer.foot q{font-family:var(--display);font-style:italic;color:var(--purple);font-size:16px}

/* case study pages */
.crumb{font-size:14px;padding-top:28px}
.crumb a{text-decoration:none}
.case-head{padding-block:18px 36px}
.case-head h1{font-size:clamp(38px,5.6vw,64px);margin:10px 0 14px}
.case-head .lede{font-family:var(--display);font-size:clamp(20px,2.2vw,24px);line-height:1.4;color:#3b2d48;max-width:44ch}
.meta{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;border-block:1px solid var(--line);padding-block:20px;margin:28px 0 0}
@media (max-width:820px){.meta{grid-template-columns:repeat(2,minmax(0,1fr))}}
.meta div{min-width:0}
.meta dt{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.meta dd{margin:4px 0 0;font-size:15.5px}
.case-hero{border-radius:18px;overflow:hidden;border:1px solid var(--line);margin-top:8px}
.case{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2.4fr);gap:24px 56px;padding-block:44px;border-bottom:1px solid var(--line)}
.case:last-of-type{border-bottom:0}
@media (max-width:820px){.case{grid-template-columns:1fr;padding-block:32px}}
.case h2{font-size:28px}
.case .txt{max-width:68ch;min-width:0}
.case .txt h3{font-size:20px;margin:22px 0 6px}
.case .txt h3:first-child{margin-top:0}
.case ol.process{margin:0;padding-left:22px}
.case ol.process li{margin-bottom:10px}
.case ol.process b{color:var(--purple)}
.decisions{display:grid;gap:16px}
.decisions article{background:var(--paper);border:1px solid var(--line);border-left:5px solid var(--purple-2);border-radius:10px;padding:16px 20px}
.decisions h3{font-size:19px;margin:0 0 6px}
.decisions p{margin:0;font-size:16px}
.evidence{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-bottom:18px}
@media (max-width:640px){.evidence{grid-template-columns:1fr}}
.evidence div{background:var(--tint);border-radius:12px;padding:16px 18px;min-width:0}
.evidence b{display:block;font-family:var(--display);font-size:28px;color:var(--purple);line-height:1.1}
.evidence span{font-size:14.5px;color:#3b2d48}
.callout{background:#FBEFDD;border:1px solid #EFC793;border-radius:12px;padding:16px 20px;font-size:16px}
.callout b{color:var(--orange-ink)}
.tryit{background:var(--purple);color:var(--cream);border-radius:18px;padding:28px;display:flex;flex-wrap:wrap;gap:18px 32px;align-items:center;justify-content:space-between;margin-block:8px 64px}
.tryit h2{color:var(--cream);font-size:28px}
.tryit p{margin:6px 0 0;color:#E6DAF0;max-width:52ch}
.next-case{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-block:24px 56px;font-weight:600}
.next-case a{text-decoration:none}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}